Abba and Tupac in the metaverse: how digital avatars could be the bankable future of band touring
By Theo Tzanidis, Senior Lecturer in Digital Marketing, University of the West of Scotland
Stephen Langston, Programme Leader for Performance, University of the West of Scotland
Creating holographic ‘digital twins’ will significantly reduce the stress, cost and logistical issues of touring – and means artists can live forever onstage.
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Thursday, April 14, 2022